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February 5, 2021
If you don’t know what dollars are coming back to you from your advertising investments, you can’t improve! This article sets out to help you understand and use ROAS in order to maximize your PPC results.
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“Call ads” is replacing “call-only ads” by including a “Visit website” link in the ads. This new “call ads” will give you greater visibility on the search…
Google introduced Discovery campaigns (beta) last year to help advertisers reach consumers in the moments when they’re open to learning about new…
There is a common theme in questions like above – they are all predictive questions. And it’s critical for AMs and CMs like you to be predictive…
You can now use location insertion to dynamically add where your product or service is offered. Once set up, your ad will automatically…
“So, what do you do?” is one of the most popular ice breakers. Or it’s a question your parents and grandparents ask when they want to brag…
When reviewing the performance of a Google Ads account, a question I’m often asked is if the current impression share is good. In this short article…
