What’s New In Google Ads – Updates from July 2020

July 5, 2020 | Written By Chengcheng

RDAs (Responsive Display Ads) is getting a new look

1. 1. New creative layouts with automated image enhancements including smart image cropping and text overlays.

1. Get 5% more conversions at a similar CPA by adding automatically generated video using your existing image and text assets to your RDAs.
2. Updated look of Dynamic Display ads for retail advertisers with a new single-image layout to highlight individual products.

Acquire new customers with Smart Shopping campaigns

You can now add a conversion value for sales from new customers:

Location Insertion feature for RSAs (Responsive Search Ads)

You can now use location insertion to dynamically add where your product or service is offered. Once set up, your ad will automatically include city, state, or country names based on the locations of potential customers or their areas of interest.