We wrote about the duties and value of a PPC agency here. In this page we’ll discuss how you can get the most out of your PPC agency, which is key to getting great PPC results!
The client (you) / agency (us) relationship is crucial. As with most relationships, how you view it and what you put into it will determine the benefit. If you are investing in PPC with an agency, you’ll likely want to know how to get the most out of your investment.
As a PPC agency that has been around the block and seen our fair share of relationships, we’re delighted to share the following advice with you to help you prosper with your paid media agency.
There are millions of paid media experts and agencies in the world, many of whom are bad actors. Unfortunately, this means that they deceive and take advantage of trusting businesses like you. They’ll seek to impress you and promise the world, but taking your money is their only concern. They can be hard to differentiate from genuine PPC agencies, and can often only be identified after they have been engaged.
As we learned in section one, a huge amount of the client-agency dynamic success depends on you. With that being said, you’ll want to ensure that you’re putting the effort of being a great client into the right PPC agency.
Let’s explore whether or not you have the right PPC management agency for your needs by identifying which questions you should regularly ask yourself.
It’s important to recognise that a great agency might not be the right PPC agency for you. It doesn’t make them a bad actor. There could be cultural, geographical or other irreconcilable differences that simply mean you’re not a great fit for each other. Equally, an agency that was once suitable for you may not stay suitable forever. Your requirements could change over time, and so could their ability to meet your requirements.
We believe that every business investing in paid media should have a strong internal marketing team that is supported by an external PPC agency, to one extent or another.
In some cases the external support may be more consultative and educational, and in others it may be full-service and done-for-you, depending on the depth and expertise of your internal resources.