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“Call ads” is replacing “call-only ads” by including a “Visit website” link in the ads. This new “call ads” will give you greater visibility on the search…
Google introduced Discovery campaigns (beta) last year to help advertisers reach consumers in the moments when they’re open to learning about new…
There is a common theme in questions like above – they are all predictive questions. And it’s critical for AMs and CMs like you to be predictive…
You can now use location insertion to dynamically add where your product or service is offered. Once set up, your ad will automatically…
“So, what do you do?” is one of the most popular ice breakers. Or it’s a question your parents and grandparents ask when they want to brag…
When reviewing the performance of a Google Ads account, a question I’m often asked is if the current impression share is good. In this short article…
I’m sure there’s something akin to that in their small print, not that I’ve ever read it. I’ve worked with…
Have you ever heard of coolhunting? I had not either until I chose to study a course about it. I thought a degree in “coolhunting and advertising”…
Our Managing Director, Jack, shares with us his typical working day in his beautiful home office in Scotland…
The prophetic demise of retail has accelerated in the past decade with the advent of the Great Recession, e-commerce, changing consumer behaviours, and the final nail in the coffin COVID-19.
In spite of your best efforts and cajoling your team to do better, the advertising campaigns just aren’t clicking. Most instances of advertising campaigns performing poorly are caused by marketing issues.
If you don’t know what dollars are coming back to you from your advertising investments, you can’t improve! This article sets out to help you understand and use ROAS in order to maximize your PPC results.