Search campaigns are most commonly used for lead generation, whereas Shopping is exclusively for ecommerce retailers of physical goods. Search or Shopping campaigns are usually paired with Remarketing campaigns in order to catch both immediate and longer-term value.
The main advantage that paid search has over other PPC campaign types is that it most often has immediate purchasing or decision-making intent with the traffic it generates, since a user has actively searched for the product or service.
We understand how to connect your business with real-time online demand for your product or service. Paid search is in our company’s DNA – literally! At WSI Paid Search, as a paid search agency we have an incredible depth of experience with this foundational element of paid advertising.
Book a free, no-obligation paid advertising audit or consultation with our paid search experts today.