Display & Video Ads

Improve Your Virtual Visibility Using Display & Video Ads

People are browsing more than ever

Let them discover your brand, wherever they are

Display and video ads, most commonly deployed on Google ads / YouTube, are your gateway to immersing your brand into a user’s browsing experience. Video ads are also popular on Facebook Ads. They are the go-to campaign types for businesses who have a story to tell, a message to deliver, or a narrative to form. The best video ads don’t feel like ads – they are experiences that users truly enjoy, thereby developing subconscious affinity toward your brand and perhaps even taking immediate action.

Display and video ads have long been considered brand-awareness only plays, but that is no longer the case. It would be true to say that display and video PPC ads are not typically the work-horses of lead generation or online transactions. Still, they play a critical role in supporting Search, Shopping or Social Display ads and are increasingly proven to drive action in their own right. Data from Google shows that brands engaged in both search and video campaigns see an 8% higher conversion rate (from a visit to a transaction) on their search campaigns than those who exclude video.

display advertising services

There are many types of display and video ads, including but not limited to:

  • Google Display Ads:
    • Responsive Display Ads (RDAs): these ads are powered by machine learning, forming in real-time upon relevant inventory (places on the web), to show the most appropriate images, text and call to action.
  • Google Video Ads (on YouTube):
    • In-stream ads: ads of varying length that show before, during or after the original video the user is watching. These can be both skippable and non-skippable.
    • Bumper ads: short, sharp ads of 6 seconds or less designed to grab the attention and plant subconscious seeds in an age of increasingly shortened attention spans.
Youtube Video Advertising

Little-known gems about display & video ads

Did you know that you can target your video ads on YouTube based on a user’s Google search history? Imagine if someone searched for your product or service on Google yesterday but didn’t make a purchase yet, and the next time they go on YouTube, you show them your ad for the product or service they searched for. You don’t need to imagine; it’s called custom -intent audience targeting.

Did you know that you can target users who have recently visited your competitor websites or social media pages? Would you like to get in front of these people and offer them your superior product or service? This is called custom-affinity audience targeting competitors.

Fun fact: YouTube is the second-largest search engine in the world, second to Google, which owns YouTube.

Frequently Asked Questions

How long should my video ad be?
The typically best-performing length for in-stream video ads is 15-30 seconds. Bumper ads are 6 seconds or less.

How do I stop my banners or videos showing in places I don’t want them to?
With Google Ads, you can control where you don’t want your ads to show with exclusions. You can block your ads from showing on things like adult content sites, political sites, or certain apps.

How am I charged for video ads?
With Google video ads, you most commonly pay per video view of your promoted video. If you’re running skippable in-stream ads and a user skips your ad after 5 seconds, you pay nothing.

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