Display & Video Ads Agency

Build brand awareness, consideration & action

Wherever your users browse, connect with them

Display and video ads, most commonly deployed on Google ads and YouTube, are your gateway to immersing your brand into a user’s browsing experience. Beyond YouTube, video ads are also popular on Facebook Ads. They are the go-to campaign types for businesses who have a story to tell, a message to deliver or a narrative to form.

The best video ads don’t feel like ads – they are experiences that users enjoy, developing subconscious affinity toward your brand and perhaps even taking immediate action.

Display and video ads have long been considered brand-awareness plays, but that is no longer exclusively the case. It would be true to say that display and video PPC ads are not typically the work-horses of lead generation or online transactions, but they play a critical role in supporting Search, Shopping or Social Display ads and are increasingly proven to drive action directly..

display advertising services

Data from Google proves that brands engaged in both Google search and YouTube video advertising campaigns see a 8% higher conversion rate (from visit to transaction) on their search campaigns than those who exclude video

There are many types of display and video ads, including but not limited to:

  • Google Display Advertising:
    • Responsive Display Ads (RDAs): these ads are powered by machine learning, forming in real-time upon relevant inventory (places on the web), to show the most appropriate images, text and call to action.
  • YouTube Video Advertising:
    • In-stream ads: ads of varying length that show before, during or after the original video the user is watching. These can be both skippable and non-skippable.
    • Bumper ads: short, sharp ads of 6 seconds or less designed to grab the attention and plant subconscious seeds in an age of increasingly shortened attention spans.
Youtube Video Advertising

Advanced YouTube Video Advertising Tips

Did you know that you can target your video ads on YouTube based on a user’s Google search history? Imagine if someone searched for your product or service on Google yesterday but didn’t make a purchase yet, and the next time they go on YouTube they see your ad for the product or service they searched for. It’s called custom-intent audience targeting.

Did you know that you can target users who have recently visited your competitor websites? This is called custom-affinity audience targeting competitors.

As your display and YouTube ads agency, our job is to make things happen that you never dreamed possible. Request a free audit or consultation with our experts today.

Fun fact:  YouTube is the second-largest search engine in the world, second to Google, which owns YouTube.

Frequently Asked Questions

How long should my video ad be? 
The typically best-performing length for in-stream video ads is 15-30 seconds. Bumper ads are 6 seconds or less.

How do I stop my banners or videos showing in places I don’t want them to? 
With Google Ads you can control where you don’t want your ads to show with exclusions. You can block your ads from showing on things like adult content sites, political sites, or certain apps.

How am I charged for YouTube video advertising?

With Google video ads you most commonly pay per video view of your promoted video. If you’re running skippable in-stream ads and a user skips your ad after 5 seconds you pay nothing.

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