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February 5, 2021
If you don’t know what dollars are coming back to you from your advertising investments, you can’t improve! This article sets out to help you understand and use ROAS in order to maximize your PPC results.
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“Call ads” is replacing “call-only ads” by including a “Visit website” link in the ads. This new “call ads” will give you greater visibility on the search…
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I’m sure there’s something akin to that in their small print, not that I’ve ever read it. I’ve worked with…
Have you ever heard of coolhunting? I had not either until I chose to study a course about it. I thought a degree in “coolhunting and advertising”…
Our Managing Director, Jack, shares with us his typical working day in his beautiful home office in Scotland…
The prophetic demise of retail has accelerated in the past decade with the advent of the Great Recession, e-commerce, changing consumer behaviours, and the final nail in the coffin COVID-19.
In spite of your best efforts and cajoling your team to do better, the advertising campaigns just aren’t clicking. Most instances of advertising campaigns performing poorly are caused by marketing issues.
If you don’t know what dollars are coming back to you from your advertising investments, you can’t improve! This article sets out to help you understand and use ROAS in order to maximize your PPC results.
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