Social media ads, most commonly deployed on Facebook and Instagram, are a rapidly growing source of brand awareness, consideration and even sales. They are the go-to campaign types when advertisers wish to reach specific target personas, or wish to grow beyond their Google Ads campaigns which may have great ROI but limited audience sizes.
With Facebook Ads and Instagram Ads there are a plethora of campaign and ad types you can run, including but not limited to:
Video / Image / Carousel of images
All ads are accompanied by headlines and descriptions
All of the above Facebook Ads campaign types can be targeted to net-new audiences, existing customers, people similar to existing customers, or even remarketing audiences with Facebook remarketing ads.
98.5% of Facebook’s revenue comes from its advertising solutions and has grown by billions of dollars over the past twelve years. This kind of sustained growth doesn’t happen without offering advertisers like you great value and opportunity.
As with all forms of PPC, you are in control of this by setting your daily budget. Some of our clients get great results with as little as $2,000 per month on Facebook Ads, whilst others spend $500,000 per month or more on their ads. After a certain period of discovery, your ads budget should be based on your ROI levels and growth ambitions.
No – whilst Facebook owns Instagram, your ads will by default show on both Facebook and Instagram when you create a new campaign. But you can select to only serve ads on one or the other, if you wish to.
Yes – Facebook allows users to see why they have been served an ad, and allows them to delete that targeting information from their profile if they no longer wish to see ads related to certain pieces of personal information.