• PPC – Paid Media Specialist

    April 14, 2022 | Written By Sarah Nacario
    • Full Time
    • Toronto

    wsipaidsearch WSI Paid Search

    • Job title: Paid Media Specialist
    • Location: Greater Toronto Area (ideally for team socials, other areas considered)
    • Office: Remote WHF + 1-2 social days in-person per month
    • Type: Permanent, full time
    • Salary: $40,000 – $60,000+ (depending on experience)
    • Benefits: Highly competitive

    A Paid Media Specialist is an individual who has the experience and level of comfortability to build/manage, world-class paid advertising campaigns while working alongside seasoned Paid Media experts. This individual should have experience thriving in a fast-paced environment and enjoy work that positively impacts businesses and charities. WSI Paid Search’s exceptionally high retention rate of team members allows us to nurture skills and career paths over time, building your path for success and a healthy work-life balance. This role will collaborate with Client Success Managers to ensure the health and performance of Paid Media Campaigns and will report to the Account Director.


    • Strategize and build new pay-per-click digital marketing campaigns on Google, Bing & Facebook
    • Tasks include: keyword research, industry research, competitor analysis, creative ad copywriting and image selection
    • Manage and optimize PPC campaigns in alignment with the campaigns’ goals and marketing targets
    • Recommend and introduce new optimization initiatives and campaign improvements
    • Optimize advertisers’ ads and keyword lists to maximize ROAS
    • Perform regular quality assurance checks across all managed accounts and troubleshoot issues with Google/Bing/Facebook support
    • Report to Client Sucess Manager and provide support as needed

    And much, much more that we can’t put into words. Looking after your campaigns entails a LOT of things, but you will have an amazing support team to assist in providing five-star service to every client.

    Key Skills and Preferred Experience

    • Self-motivator with professional communication skills
    • At least six months of experience or training in Google Ads / PPC
    • Google Ads Certified
    • Great organizational skills with the ability to multitask in a fast-paced environment
    • A strong desire to learn with a passion for marketing
    • Driven-for-success personality, fast learner, great attitude and thrives in a collaborative atmosphere

    About WSI Paid Search

    • We’re a small-ish, healthy, independent, and growing PPC agency
    • Our passion and purpose are to help people
    • We were founded in 2013 and have grown every year since
    • We are a Climate Neutral agency
    • We are a Google Premier Partner
    • We have a seat at Google Agency Executive Council

    Why work with us

    We’ll look after you and provide you with a safe environment to thrive and prosper in.

    Everybody gets:

    • Flexible working hours
    • Half-day Fridays
    • Three weeks of personal vacation days + Christmas break
    • Sick days
    • TWENTY company days (office is closed)
    • Health, dental, vision, therapy
    • Health spending accounts
    • Personal spending accounts
    • WFH spending account
    • Retirement savings plan with company contributions
    • Help with building a freelance portfolio (leads, closing, advice)
    • Quarterly two-way reviews with constant succession planning for your development
    • Opportunities to travel with the company (recent ones include Scotland, Toronto, Cancun, Chicago, LA, Boston, New York, Miami, Austin, Washington)

    To apply for this job email your details to sandra@wsipaidsearch.com

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