All in all, Google Ads has enabled XYZ to increase its visibility and grow its customer base tremendously. The brand can now reach out to Indians living abroad (via websites frequented by them), and they have also succeeded in getting shelf space in one of the biggest multinational grocery stores in the world. Finally, XYZ managed to ride out the Covid-19 pandemic and even increase its orders, thanks to Google Ads.
How did they do this? Using Google Trends, XYZ uncovered a shift in its audiences’ mindsets. The pandemic made people more conscious of their health, and XYZ Foods used the opportunity to expand its product offerings and created new recipes to cater to their customer needs.
On top of that, the company is also looking to increase brand visibility through video content strategies. The goal is to invest in YouTube ads, and reach out to a wider audience.