If you don’t know what dollars are coming back to you from your advertising investments, you can’t improve! This article sets out to help you understand and use ROAS in order to maximize your PPC results.
Have you ever heard of coolhunting? I had not either until I chose to study a course about it. I thought a degree in “coolhunting and advertising”…
Google introduced Discovery campaigns (beta) last year to help advertisers reach consumers in the moments when they’re open to learning about new…
“Call ads” is replacing “call-only ads” by including a “Visit website” link in the ads. This new “call ads” will give you greater visibility on the search…
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